@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,300;9..144,500;9..144,600;9..144,700&family=Inter:wght@400;500;600;700&family=IBM+Plex+Mono:wght@500;600&display=swap');

  :root{
    --ink:#104547;        /* brand dark teal */
    --paper:#F5F3F0;       /* brand off-white */
    --paper-deep:#ECE7E0;  /* derived deeper tint of paper, for alternating sections */
    --white:#FFFFFF;
    --accent:#AF929D;      /* brand mauve */
    --accent-soft:#F1E7EA; /* light tint of mauve for chip/badge backgrounds */
    --grey:#BBB7B7;        /* brand grey */
    --black:#000000;
    --slate:#2B2B2B;
    --slate-mute:#6E6A68;
    --line:#D8D3CC;
  }

  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    background:var(--paper);
    color:var(--slate);
    font-family:'Inter',sans-serif;
    font-size:16px;
    line-height:1.6;
    -webkit-font-smoothing:antialiased;
  }

  .lw-brands-framework{
    background:var(--paper);
    color:var(--slate);
    font-family:'Inter',sans-serif;
    font-size:16px;
    line-height:1.6;
  }

  .lw-brands-framework h1,
  .lw-brands-framework h2,
  .lw-brands-framework h3,
  .lw-brands-framework .serif{
    font-family:'Fraunces',serif;
    color:var(--ink);
    margin:0;
    font-weight:600;
  }

  .eyebrow{
    font-family:'IBM Plex Mono',monospace;
    font-size:12px;
    letter-spacing:.14em;
    text-transform:uppercase;
    color:var(--accent);
    font-weight:600;
  }

  .wrap{
    max-width:1080px;
    margin:0 auto;
    padding:0 32px;
  }

  a{color:inherit;}

  /* ---------- MASTHEAD ---------- */
  .masthead{
    background:var(--ink);
    color:var(--paper);
    padding:56px 0 96px;
    position:relative;
    overflow:hidden;
  }
  .masthead::after{
    content:"";
    position:absolute;
    left:0; right:0; bottom:0;
    height:1px;
    background:linear-gradient(90deg, transparent, var(--accent) 20%, var(--accent) 80%, transparent);
  }
  .brand-row{
    display:flex;
    align-items:center;
    justify-content:space-between;
    padding-bottom:64px;
    border-bottom:1px solid rgba(245,243,240,0.14);
    margin-bottom:64px;
  }
  .wordmark{
    font-family:'Fraunces',serif;
    font-weight:700;
    font-size:20px;
    letter-spacing:.04em;
    color:var(--paper);
  }
  .wordmark span{color:var(--accent);}
  .brand-tag{
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    letter-spacing:.1em;
    text-transform:uppercase;
    color:#D9C4CC;
  }
  .hero-head{
    font-size:clamp(36px,5.4vw,64px);
    line-height:1.08;
    max-width:820px;
    font-weight:600;
    color:var(--paper);
  }
  .hero-head em{
    font-style:italic;
    color:var(--accent);
    font-weight:500;
  }
  .hero-sub{
    max-width:600px;
    margin-top:24px;
    font-size:18px;
    color:#CBD3D2;
  }
  .byline-row{
    margin-top:44px;
    display:flex;
    flex-wrap:wrap;
    gap:10px;
  }
  .byline-chip{
    font-family:'IBM Plex Mono',monospace;
    font-size:12px;
    letter-spacing:.03em;
    color:var(--paper);
    border:1px solid rgba(245,243,240,.28);
    padding:7px 14px;
    border-radius:100px;
  }

  /* ---------- SECTION SHELL ---------- */
  section{padding:96px 0;}
  .section-head{max-width:680px; margin-bottom:56px;}
  .section-head h2{font-size:clamp(28px,3.4vw,40px); margin-top:14px;}
  .section-head p{margin-top:16px; font-size:16px; color:var(--slate-mute);}

  /* ---------- JOURNEY / SIGNATURE INDEX ---------- */
  .journey{background:var(--paper);}
  .index-wrap{position:relative;}
  .graph-line{width:100%; height:auto; display:block; margin-bottom:-38px;}
  .index-grid{
    display:grid;
    grid-template-columns:repeat(3,1fr);
    gap:28px;
    position:relative;
    z-index:2;
  }
  .index-card{
    background:var(--white);
    border:1px solid var(--line);
    padding:28px 24px 26px;
    position:relative;
  }
  .index-num{
    font-family:'IBM Plex Mono',monospace;
    font-size:12px;
    color:var(--accent);
    letter-spacing:.1em;
    display:block;
    margin-bottom:14px;
  }
  .index-card h3{font-size:21px; line-height:1.3;}
  .index-card p{
    margin-top:10px;
    font-size:14px;
    color:var(--slate-mute);
  }
  .index-card .tag{
    margin-top:18px;
    display:inline-block;
    font-family:'IBM Plex Mono',monospace;
    font-size:10.5px;
    letter-spacing:.08em;
    text-transform:uppercase;
    color:var(--ink);
    background:var(--accent-soft);
    padding:5px 10px;
  }

  /* ---------- PHASE DETAIL ---------- */
  .phase{
    border-top:1px solid var(--line);
    background:var(--paper);
  }
  .phase.alt{background:var(--paper-deep);}
  .phase-grid{
    display:grid;
    grid-template-columns:1fr 1fr;
    gap:64px;
    align-items:start;
  }
  .phase-tag-row{display:flex; align-items:center; gap:14px; margin-bottom:18px;}
  .phase-tag-num{
    font-family:'IBM Plex Mono',monospace;
    font-size:13px;
    color:var(--white);
    background:var(--ink);
    padding:4px 10px;
  }
  .phase h2{font-size:clamp(26px,3.2vw,36px); margin-top:6px;}

  .who-block, .dream-block{margin-top:26px;}
  .who-block .label, .dream-block .label{
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    letter-spacing:.1em;
    text-transform:uppercase;
    color:var(--slate-mute);
    margin-bottom:8px;
    display:block;
  }
  .who-block p{font-size:15.5px;}
  .dream-quote{
    font-family:'Fraunces',serif;
    font-style:italic;
    font-weight:500;
    font-size:22px;
    line-height:1.45;
    color:var(--ink);
    border-left:2px solid var(--accent);
    padding-left:20px;
  }

  .guarantee-box{
    margin-top:32px;
    border:1px solid var(--accent);
    padding:18px 20px;
    display:flex;
    gap:14px;
    align-items:flex-start;
    background:var(--accent-soft);
  }
  .guarantee-box .stamp{
    font-family:'IBM Plex Mono',monospace;
    font-size:10px;
    letter-spacing:.08em;
    color:var(--ink);
    border:1px solid var(--ink);
    padding:4px 7px;
    white-space:nowrap;
    text-transform:uppercase;
  }
  .guarantee-box p{font-size:14px; color:var(--slate);}

  .included-list{margin-top:8px;}
  .included-list .label{
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    letter-spacing:.1em;
    text-transform:uppercase;
    color:var(--slate-mute);
    margin-bottom:14px;
    display:block;
  }
  .included-item{
    display:flex;
    gap:14px;
    padding:16px 0;
    border-top:1px solid var(--line);
  }
  .included-item:last-child{border-bottom:1px solid var(--line);}
  .included-item .check{
    flex:0 0 auto;
    width:20px; height:20px;
    border-radius:50%;
    background:var(--ink);
    color:var(--white);
    font-size:12px;
    display:flex; align-items:center; justify-content:center;
    margin-top:2px;
  }
  .included-item h4{
    font-family:'Inter',sans-serif;
    font-weight:600;
    font-size:15px;
    color:var(--ink);
    margin:0 0 3px;
  }
  .included-item p{font-size:13.5px; color:var(--slate-mute); margin:0;}
  .bonus-strip{
    margin-top:22px;
    padding-top:18px;
    border-top:1px dashed var(--line);
  }
  .bonus-strip .label{
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    letter-spacing:.1em;
    text-transform:uppercase;
    color:var(--accent);
    margin-bottom:10px;
    display:block;
  }
  .bonus-strip ul{margin:0; padding-left:18px; font-size:14px;}
  .bonus-strip li{margin-bottom:6px;}

  /* ---------- REEL PLACEHOLDER (Phase 1) ---------- */
  .reel-frame{
    margin-top:32px;
    width:180px;
    aspect-ratio:9/16;
    border:1.5px dashed var(--accent);
    background:var(--white);
    display:flex;
    flex-direction:column;
    align-items:center;
    justify-content:center;
    gap:10px;
    text-align:center;
    padding:16px;
  }
  .reel-frame .play{
    width:38px; height:38px;
    border-radius:50%;
    background:var(--ink);
    color:var(--white);
    display:flex; align-items:center; justify-content:center;
    font-size:14px;
  }
  .reel-frame span.rf-label{
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    color:var(--ink);
    line-height:1.4;
  }
  .reel-frame span.rf-caption{
    font-size:11px;
    color:var(--slate-mute);
  }

  /* ---------- SEO DASHBOARD WIDGET (Phase 2) ---------- */
  .dash-widget{
    position:relative;
    margin-top:36px;
    max-width:340px;
  }
  .dash-card{
    background:var(--white);
    border:1px solid var(--line);
    box-shadow:0 18px 36px -20px rgba(16,69,71,0.25);
    padding:22px 22px 18px;
  }
  .dash-head{display:flex; align-items:center; gap:10px; margin-bottom:18px;}
  .dash-icon{
    width:30px; height:30px;
    border-radius:7px;
    background:var(--accent-soft);
    display:flex; align-items:center; justify-content:center;
    color:var(--ink);
    font-size:14px;
  }
  .dash-label{font-size:13.5px; font-weight:600; color:var(--ink); flex:1;}
  .dash-live{
    font-family:'IBM Plex Mono',monospace;
    font-size:9.5px;
    letter-spacing:.06em;
    color:var(--ink);
    background:var(--accent-soft);
    padding:3px 8px;
    border-radius:100px;
  }
  .dash-number{
    font-family:'Fraunces',serif;
    font-size:38px;
    font-weight:600;
    color:var(--ink);
    line-height:1;
  }
  .dash-sub{font-size:13px; color:var(--slate-mute); margin-top:6px;}
  .dash-sub .up{color:var(--ink); font-weight:700;}
  .dash-chart{width:100%; height:56px; margin-top:14px; display:block;}
  .dash-badge{
    position:absolute;
    background:var(--white);
    border:1px solid var(--line);
    box-shadow:0 14px 28px -18px rgba(16,69,71,0.3);
    padding:12px 16px;
    display:flex;
    align-items:center;
    gap:10px;
    max-width:210px;
  }
  .dash-badge strong{display:block; font-family:'Fraunces',serif; font-size:16px; color:var(--ink);}
  .dash-badge span{font-size:11.5px; color:var(--slate-mute);}
  .badge-icon{
    flex:0 0 auto;
    width:30px; height:30px;
    border-radius:8px;
    background:var(--accent-soft);
    color:var(--ink);
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    font-weight:700;
    display:flex; align-items:center; justify-content:center;
  }
  .badge-leads{ top:-26px; right:-24px; }
  .badge-rank{ bottom:-26px; left:-20px; }

  /* ---------- ROI CALLOUT (Phase 3) ---------- */
  .roi-box{
    margin-top:32px;
    background:var(--ink);
    color:var(--paper);
    padding:26px 24px;
  }
  .roi-box .roi-eyebrow{
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    letter-spacing:.1em;
    text-transform:uppercase;
    color:var(--accent);
    display:block;
    margin-bottom:12px;
  }
  .roi-box .roi-stat{
    font-family:'Fraunces',serif;
    font-style:italic;
    font-size:21px;
    line-height:1.4;
    margin:0 0 12px;
    color:var(--paper);
    font-weight:500;
  }
  .roi-box .roi-detail{
    font-size:13.5px;
    color:#CBD3D2;
    margin:0;
    font-weight:400;
  }

  /* ---------- BEYOND FRAMEWORK STRIP ---------- */
  .beyond{
    background:var(--paper-deep);
    border-top:1px solid var(--line);
    border-bottom:1px solid var(--line);
    padding:56px 0;
  }
  .beyond .section-head{margin-bottom:24px;}
  .beyond-chip-row{display:flex; flex-wrap:wrap; gap:10px; margin-bottom:20px;}
  .beyond-chip{
    font-family:'IBM Plex Mono',monospace;
    font-size:11.5px;
    color:var(--ink);
    background:var(--white);
    border:1px solid var(--line);
    padding:7px 13px;
    border-radius:100px;
  }
  .beyond p.note{font-size:14.5px; color:var(--slate-mute); max-width:640px;}

  /* ---------- COMPARISON TABLE ---------- */
  .comparison{background:var(--ink); color:var(--paper);}
  .comparison .section-head h2, .comparison .section-head p{color:var(--paper);}
  .comparison .section-head p{color:#B9C3C1;}
  .comparison .eyebrow{color:#D9C4CC;}
  .table-scroll{overflow-x:auto; -webkit-overflow-scrolling:touch;}
  table{
    width:100%;
    border-collapse:collapse;
    min-width:720px;
    font-size:14px;
  }
  thead th{
    font-family:'IBM Plex Mono',monospace;
    font-size:11px;
    letter-spacing:.08em;
    text-transform:uppercase;
    text-align:left;
    padding:14px 18px;
    color:#D9C4CC;
    border-bottom:1px solid rgba(245,243,240,.2);
  }
  thead th:first-child{color:#8FA5A4;}
  tbody td{
    padding:15px 18px;
    border-bottom:1px solid rgba(245,243,240,.12);
    vertical-align:top;
    color:#DCE4E3;
  }
  tbody td:first-child{
    font-family:'IBM Plex Mono',monospace;
    font-size:12px;
    color:#8FA5A4;
    white-space:nowrap;
  }
  tbody tr:hover td{background:rgba(175,146,157,0.08);}
  .dash{color:#5E7473;}

  /* ---------- CTA ---------- */
  .cta{
    background:var(--accent);
    text-align:center;
    padding:88px 0;
  }
  .cta h2{font-size:clamp(28px,3.6vw,42px); color:var(--ink);}
  .cta p{max-width:480px; margin:16px auto 0; color:#4A2E36; font-size:16px;}
  .cta-btn{
    display:inline-block;
    margin-top:32px;
    background:var(--ink);
    color:var(--paper);
    font-family:'IBM Plex Mono',monospace;
    font-size:13px;
    letter-spacing:.08em;
    text-transform:uppercase;
    text-decoration:none;
    padding:16px 34px;
    transition:background .2s ease;
  }
  .cta-btn:hover{background:var(--black);}
  .cta-alt{
    margin-top:22px;
    font-size:14px;
    color:#4A2E36;
  }
  .cta-alt a{
    text-decoration:underline;
    font-weight:600;
  }

  /* ---------- REVEAL ---------- */
  .reveal{opacity:0; transform:translateY(16px); transition:opacity .6s ease, transform .6s ease;}
  .reveal.in{opacity:1; transform:translateY(0);}

  /* ---------- RESPONSIVE ---------- */
  @media (max-width:860px){
    .phase-grid{grid-template-columns:1fr; gap:36px;}
    .index-grid{grid-template-columns:1fr; gap:16px;}
    .graph-line{display:none;}
    section{padding:64px 0;}
    .masthead{padding:40px 0 64px;}
    .brand-row{padding-bottom:40px; margin-bottom:40px;}
    .dash-widget{max-width:100%; margin-left:auto; margin-right:auto;}
    .badge-leads{right:0;}
    .badge-rank{left:0;}
  }
  @media (max-width:600px){
    .wrap{padding:0 20px;}
    .byline-row{gap:8px;}
  }

/* Primary navigation added to the reference masthead. */
.brand-nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: clamp(0.75rem, 1.8vw, 1.35rem);
  margin-inline: auto;
}

.brand-nav a {
  position: relative;
  color: var(--paper);
  font-family: 'IBM Plex Mono', monospace;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: .1em;
  text-decoration: none;
  text-transform: uppercase;
}

.brand-nav a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -7px;
  height: 1px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform .2s ease;
}

.brand-nav a:hover,
.brand-nav a[aria-current="page"] {
  color: var(--accent);
}

.brand-nav a:hover::after,
.brand-nav a[aria-current="page"]::after {
  transform: scaleX(1);
  transform-origin: left;
}

@media (max-width: 860px) {
  .brand-row {
    align-items: flex-start;
    flex-wrap: wrap;
    gap: 1.25rem;
  }

  .brand-nav {
    order: 3;
    width: 100%;
    justify-content: flex-start;
    flex-wrap: wrap;
    margin-inline: 0;
    padding-top: 1.25rem;
    border-top: 1px solid rgba(245,243,240,0.14);
  }

  .brand-tag {
    margin-left: auto;
  }
}

@media (max-width: 600px) {
  .brand-nav {
    gap: .8rem 1rem;
  }

  .brand-nav a {
    font-size: 9px;
  }
}